Why headless?
A new solution for old problems
Increase site speed

Sub-second initial page load, simple navigation, and offline support.
Grow organic traffic

Manage your metadata, boost SEO, and improve click rates with ratings and prices in search results.
Control your content

Customize any page, use templates to save time, and display products and promotions dynamically.
Improve on-site search

Intelligently display results for any page on your site and easily filter complex catalogs.
Delight your customers

Personalize product discovery with quizzes, offer subscription savings, and provide custom shipping.
Publish updates faster

Leverage modern, intuitive tooling to build marketing pages without your technical team.